Planning for Power Advertising
Planning for Power Advertising
By:Anand Halve
Published on 2005-10-04 by SAGE Publications India
This book is a step-by-step guide to producing a sound foundation for advertising: one that will serve as the springboard to inspire powerful creative expression.
Rich in cases from the evolving Indian context, Planning for Power Advertising offers an understanding of how strategic advertising is created.
It takes the reader through cases and analyses of what worked or did not work in the marketplace.
Anand Halve involves the reader throughout in exercises with Action Points at the end of most chapters—an approach that brings alive the concepts within, and helps readers discover the theory in practice.
For advertising professionals, this is a manual to create a robust advertising brief.
For students of advertising and marketing, Planning for Power Advertising is a simulation exercise from which they will learn how to apply the principles that will help them in their future careers.
And for professionals in areas related to advertising—such as media, event management and PR—this book provides an insight into how the strategic underpinning of advertising is built.
This Book was ranked at 275 by Google Books for keyword Romantic Action.
Book ID of Planning for Power Advertising's Books is 68KGAwAAQBAJ, Book which was written by "Anand Halve" have ETAG "AYtGlyrxImw"
Book which was published by SAGE Publications India since 2005-10-04 have ISBNs, ISBN 13 Code is 813210210X and ISBN 10 Code is 9788132102106
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Book which have "260 Pages" is Printed at BOOK under Category Business & Economics
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